TV

• Channel New Asia: Media Briefing at Grand Park Hotel - 6 May 2010
• Channel New Asia: Great Eastern IKPF Opening Ceremony at ION Orchard – 29 May 2010
• Channel New Asia: Prodigies of the World Gala Night at Ritz Carlton - 24 June 2010

PRINT

• Lianhe Zaobao Article – 20 May 2010, Great Eastern International Kids Performing Festival presents the children's musical "Emperor's New Clothes"
• Berita Harian Article – 22 May 2010, Fulfill your child’s time with the International Camp
• Berita Harian 30th June 2010, Young… but very talented (Prodigies of the World)
• Straits Time Article - 26 June 2010, Young musicians go on a big mission (Prodigies of the World)
• Koreanpress Article - 6 July 2010, Prodigies of the World

ONLINE

• TimeOut Singapore
• New Kerala
• Channel News Asia Online (Festival)
• Channel News Asia Online (Opening Ceremony)
• Channel News Asia Online (Prodigies of the World)
• The Straits Times Online
• Plush Asia

SINGAPORE, 6 May 2010 – With the aim of creating opportunities for young and aspiring talents to experience the arts and perform with talents from all over the world, Great Eastern and Precious Entertainment will hold the second Great Eastern International Kids Performing Festival (Great Eastern IKPF) from 29 May to 26 June 2010.

Festival Director Kuo Po shares: "With an effervescent and creative spirit, Great Eastern IKPF is dedicated to bringing quality performances to children and families. From concerts, to workshops, to camps, to full-length musicals, Great Eastern IKPF also aims to be a catalyst for discovery and growth towards excellence of young talents. This event aims to bring together, children from around the world through an exhilarating line-up of activities that entertain, inspire and challenge the audience. Parents in Singapore are constantly on the look-out for meaningful activities that engage their children in the school holidays and this is definitely one Festival well-worth checking out!"

Mr Tan Hak Leh, CEO (Singapore) of Great Eastern Life, says: "Great Eastern is delighted once again to be the Title Sponsor for this Festival. As a homegrown company with a rich legacy of over 100 years, we have a strong tradition of supporting the communities in which we operate. The Great Eastern IKPF is an excellent platform for showcasing young talents from around the world. As Singapore moves towards establishing itself as a world-class hub for the performing arts, we hope that the Festival will encourage greater interest and appreciation of the arts among the community, particularly the young, and provide them with opportunities to develop their creativity and talent. Great Eastern is happy to sponsor an event that nurtures talent from a tender age.

"One of the core pillars of Great Eastern's corporate philosophy is "to make life great by promoting meaningful relationships". We believe that the Festival's programmes and activities will provide wonderful opportunities for families to spend quality time together to bond, especially since the Festival takes place during the June school holidays."

The month-long event will be an opportunity to showcase excellent performances that will inspire and ignite creativity in the society. Highlights available on www.ikpf.net include:

Great Eastern IKPF Opening Ceremony at the ION Orchard (29 May 2010)
The Great Eastern IKPF will kick off on 29 May 2010 at ION Square, ION Orchard, with a grand carnival theme. Participants from Singapore and countries around the world will do the March of the Stars and captivate the audience with their performances, kicking off the Festival with pomp and pageantry.

HOPE Camp (1 – 5 June 2010) and HOPE Concert (5 – 6 June 2010)
A five-day fun-filled training camp will be held from 1 to 5 June 2010 for youths to connect with each other as they strive to excel in singing, dancing, and acting. HOPE campers perform in the HOPE Concert that takes place on 5 and 6 June 2010 at the brand new S$20 million Genexis Theatre. Together with the talents of Kids Performing™ Academy, Hope campers will raise funds for "Kids On Stage", a CSR programme by Kids Performing™ to benefit children from financially disadvantaged homes in the Performing Arts. "Kids On Stage" has supported more than 30 children in the last 2 years with invaluable training in the performing arts. For camp bookings, please call +65 6836 5008 or visit www.ikpf.net

Emperor's New Clothes, the Musical (17 – 20 June 2010)
Hans Christian Andersen's well-loved story - The Emperor's New Clothes premieres in Singapore from 17 to 20 June 2010 at Genexis Theatre. The second production of Kids Performing Repertory Theatre, the whole cast comprises young children aged between 5 and 16. They will be putting in more than 100 hours of rehearsals to bring this tale about honesty, integrity and courage to Singapore audiences. This musical has been "tweaked" to have an Asian twist, with the story set in imperial China. Theatre-goers will be treated to a taste of the old China at the Genexis Lounge even before they step into the theatre.

Great Eastern IKPF International Summer Camp (22 – 27 June 2010)
The Great Eastern IKPF international Summer Camp brings together the best trainers and programmes in the performing arts for expatriates and overseas students. Campers will sing, dance and act to their hearts' content and visit key performing arts venues like The Esplanade, Theatres On the Bay, School of the Arts, Yong Siew Toh Conservatory etc to get a glimpse of what Singapore has to offer to the world. For camp bookings, please call +65 6836 5008 or visit www.ikpf.net

Singapore Performing Arts Junior Championships / SPAJC (23 – 26 June 2010)
Talented youths aged between 7 and 19 from around the world will battle it out for the gold from 23 to 26 June 2010. The grand prize is USD 5000 and the SPAJC 2010 trophy. Other prizes include: "BEST OF SINGAPORE" AWARD (USD 3,000 + TROPHY), PROCON "TRIPLE THREAT" AWARD (USD 2,000 + TROPHY) sponsored by PROCON and the MOOVE RHYTHM AWARD (USD 2,000 + TROPHY) sponsored by Moove Media. Different categories from vocals, instrumentals, dancing, and acting are open for competition. The Grand Finals will be held at The Esplanade, Outdoor Theatre on 26 June 2010.

Prodigies of the World (24 June 2010)
A once-in-a-lifetime opportunity to witness five of the World's Youngest and Greatest Musical Prodigies will be held on 24 June 2010 at 1pm in Yong Siew Toh Conservatory and 7pm at The Ritz-Carlton, Millenia Singapore. Simone Porter, a 13-year old violinist from USA will play alongside a 7-year old Shuan Hern Lee, a pianist from Australia; Michael Province, a 14-year old violinist from USA/Canada; Nathan Chan, a 16-year old cellist; and Julia Abueva, a 14-year old vocalist from Singapore. These Prodigies have travelled around the world and have inspired millions of people with their music. They will perform first at a lunch-time recital at Yong Siew Toh Conservatory, followed by a performance at a Charity Gala Dinner at The Ritz-Carlton, Millenia, to benefit the "Kids On Stage" (KOS) Project. KOS is a Corporate Social Responsibility outreach program by Kids Performing™ which supports children from financially disadvantaged homes by providing valuable performance training.

All tickets for Great Eastern International Kids Performing Festival highlights are available at www.sistic.com.sg and full Festival highlights can be found at www.ikpf.net

About Precious Entertainment
Precious Entertainment is a multi-disciplinary talent and event company that also focuses on developing and grooming young talents.

Precious Entertainment conceptualized and organized the inaugural Great Eastern International Kids Performing Festival 2008 at the Esplanade, Theaters by the Bay, which saw a total of 700 performers over a period of 4 days of programming which included concerts, fringe shows, workshops as well as the Singapore Performing Arts Junior Championship. 20,000 people attended the Festival in 2008.

Precious Entertainment also manages young talents and child prodigies including 14-year old Julia Abueva, touted by Oprah Winfrey as one of the world's most talented children.

About Great Eastern
Great Eastern is the oldest and most established life insurance group in Singapore and Malaysia. With $50.9 billion in assets and 3.8 million policyholders, it has two successful distribution channels - the tied agency force and bancassurance. The Company also operates in China, Indonesia, Vietnam and Brunei. Great Eastern’s asset management subsidiary, Lion Global Investors Limited, is one of the largest private sector asset management companies in Southeast Asia.

Great Eastern is a subsidiary of OCBC Bank. Established in 1912, OCBC Bank is the second largest financial services group in Southeast Asia byassets. It is among the world's highest rated banks, with a long term credit rating of Aa1 from Moody's. OCBC Bank's key markets are Singapore, Malaysia, Indonesia and Greater China. It has a network of more than 500 branches and representative offices in 15 countries and territories, including 382 branches and offices in Indonesia operated by its subsidiary, Bank OCBC NISP.

If you would like more information about the content of this press release, please contact:

Joanne Leow
Managing Director
+65 6836 5008
joanne@preciousentertainment.com

or

Debbie Ty
Marketing & Communications Manager
+65 9222 2077
debbie@preciousentertainment.com